Readership for print newspapers has declined as fast as interest in digital news has skyrocketed.
There are holdouts, however, that prefer the sound of rustling paper and look forward to the daily edition of the local newspaper. The average age of print newspaper readers is 57.9 years, and those older adults often turn the page right to the obituary section. Even after most newspapers become news websites, the obituary section will still be an important part of honoring who we’ve lost.
There are many reasons to place an obituary in the newspaper. An obituary is more than just a notice of death. It is a permanent record of someone’s existence. Unless you are famous, most people don’t have their life stories memorialized in print. The obituary is a way to preserve their story. This permanent tribute becomes searchable online and often a part of genealogy databases such as Ancestry.com.
Obituaries printed in local newspapers can be seen by anyone that had a connection to the deceased. Readers can trust this source of information, as many people depend on the obituary to find out about members of their community that have passed. Publishing an obituary both in print and online will reach all ages of readers for greater reach.
One might think that social media might suffice to honor our departed loved ones. Posts on Facebook or Instagram quickly become lost in the timeline and nearly impossible to find just days after posting. When you want to remember your loved one, an obituary is the right way to sustain that memory. For guidance in writing an obituary, click here.
To place an obituary in metro St Louis newspapers, try these two popular options:
St Louis Post Dispatch: Submit for publication at www.stltoday.com/obit. Deadline for submission is 3:30pm the day prior to publication. For additional information or assistance, email firstname.lastname@example.org.
An obituary brings together everyone involved in the life of your loved one. Though brief, obituaries provide a glimpse into the legacy of the deceased and an enduring record of the passing of a special person. When the need arises, the caring and professional staff of Bi-State Cremation and Funeral Service is here to guide you through this vulnerable time. Call today at (314) 831-8868.